Brand Book – The Foundation for Building Your Brand Identity
At Modern World Studio, we understand that every company needs a unique and personalized brand book that meets the specific needs and goals of the business. The brand book is the foundation for building your brand identity and plays a key role in your marketing strategy. It not only helps in presenting the company, but it also creates the foundation for consistency and professionalism in all visual communications and materials.
A brand book usually consists of three main parts:

Ideological Part:
This section describes the key aspects of the company – its mission, philosophy, development strategy, and communication. We work with you to create a unique concept that reflects your business and long-term goals. This part will help the company develop a clear understanding of its identity and provide the right direction for marketing and communication efforts.

Legal Part:
This section regulates the copyrights and intellectual property of the brand elements. We will ensure that your brand is protected in the best way, taking into account all necessary legal requirements. It includes rules and guidelines for using the brand, ensuring that all elements, including the logo, font, and color schemes, are correctly applied and protected.

Corporate Style Guide:
This is one of the most important parts of the brand book, where all the principles and standards for the visual representation of your brand are described. At Modern World Studio, we will develop a custom guide for you that will include:

Every business has its unique needs, but if we generalize what a corporate style guide might include, the main key points will look like this:

Geometric Principles in Brand Design:
This section explains the rules for creating and maintaining the logo so that it is clearly recognizable and consistently used across all media. We will develop logo variants, including color, black-and-white, and monochrome versions, ensuring that each version is applicable for different media and formats.

Color Variants:
Creating a cohesive color palette that matches the brand and is easily recognizable is a key element in building brand identity. We will define the primary and secondary colors, as well as rules for their use and combination.

Brand Constants:
This includes all permanent elements of the brand, such as fonts, corporate blocks, and additional graphic elements. We will define the rules for their use on different media and platforms – from print materials to digital applications.

Composition Principles:
Guidelines for the correct placement of slogans and other visual elements relative to the logo and main brand graphics. We will ensure that your brand is presented in the best possible way across different advertising formats.

Brand Style Elements:
This includes descriptions of brand characters, pattern elements, or illustrations that also need to be applied consistently in all visual communications. We will define the rules for using them in various situations and on different media.

Corporate Documentation Layout:
Business cards, envelopes, folders, letterheads, and presentations are just part of the materials we will create according to your corporate style. This ensures that every detail of your business communication is professional and consistent.

Design of Advertising Materials:
Banners, advertising spots, flyers, leaflets, and brochures that must follow the same brand identity principles. We will create unique visual solutions, whether they are used on paper or in digital applications, to enhance the recognizability of your brand.

Design of POS Materials:
Shelves, displays, totems, and stands that reflect the brand identity and help to effectively present products in retail spaces.

Design of Work Clothing and Outdoor Advertising:
Customized work clothing and outdoor advertising, such as signs and billboards, will be designed to align with the overall visual style of the company and increase brand recognition.

Design of Promotional Products:
We will create promotional items such as pens, lighters, umbrellas, t-shirts, and other branded products that will fully align with your corporate style.

Implementing the Corporate Style in the Interior:
We will develop a concept for the design of offices, stores, and commercial spaces, ensuring consistency in the visual representation of the brand.

Design of Online Platforms:
Websites, mobile apps, electronic presentations, and banners will be designed according to your corporate style, ensuring effective and consistent online communication.

Transport Advertising:
Transport advertising is a powerful and dynamic tool for promoting your brand. By branding vehicles – cars, buses, taxis, and trams – you can reach a broad and diverse audience. Transport is mobile and geographically unlimited, which allows your brand to be visible at any time, anywhere in the city. It is recommended that all company vehicles be branded in the same way to create consistency in visual communication and increase your brand's recognizability.

Exhibition Stands:
Exhibition stands are extremely important for creating a strong visual impression and presenting the brand. They should be not only visually appealing but also functional, while simultaneously conveying the essence of your company and its products or services.

With our experience and expertise, at Modern World Studio, we guarantee that the corporate style guide we create will not be just a document closed in a drawer, but an effective and powerful tool for building real brand identity. It will serve as the foundation for the consistent and strategic presentation of your brand, increasing its recognizability and strengthening its presence in the market.