The reason for the redesign of the packaging was the client's desire to overcome consumer fatigue and to position a quality product with a vision that is competitive with European analogues.
With the new design, the Savi brand stands out strongly on retailers' shelves, while maintaining the recognizability of a well-loved and well-loved product. As part of the redesign, our team abandoned the traditional color range and opted for bolder solutions. As a result, we achieved a completely new design, keeping a small part of the old one.
The packaging creates a strong contrast and differentiates the product from all the other brands on the store shelves. The logo is vertical, with a modern font, following the line and texture of the product itself. The salt pan is not shown in its entirety - we have chosen to reveal only a part of it, as a distinct accent.
In the packaging design, the scaling of the details - the appetizing grains and the natural sea salt - creates an allusion to a very large product and attracts the attention of consumers.
