Klient: Kral Konserv
GO Prírodné šťavy

Verpackungsdesign

Služba: Dizajn značiek , Pomenovanie a právne overenie , Dizajn obalov , Firemný maskot , Ilustrácia

Priemyselné odvetvie: Voda, bezalkoholické nápoje, šťavy

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HISTÓRIA

Americká spoločnosť KRAL JUICE nás opakovane oslovila s rôznymi úlohami v oblasti brandingu a dizajnu obalov. V tomto prípade bolo potrebné vyvinúť balíček pre rad džúsov, ktoré sa budú predávať spolu s ich hlavnými produktmi, ale sú zamerané na mladé publikum. Spolu s ich najpredávanejším džúsom z granátového jablka zvolili aj netradičnejšie príchute - feijoa, paradajka, mango atď.

 

Riešenie

Since the product is quite fancy and is intended for a young, active audience - our team bet on a very modern style. Our colleagues solved the difficult task in a very creative way - he invented and worked out a series of characters-fruits. Each of them has it’s own name, history and unique message. These messages are a tease with the name of the respective drink. We also used color codes to correspond with the type of fruit contained in the natural juice. Thanks to the design, Miss Feijoa, Don Tomato, Mango Jumbo, Pine Apple, Pome Granat came to life and made the product more communicative.

This is a creative project aimed at active young people who live dynamically and like to have fun.

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