Client:
Kral Konserv
GO Natural Juices
TO PORTFOLIO
GO Natural Juices
Packaging design
Industry:
Water, soft drinks, juices
TO PORTFOLIO
THE HISTORY
KRAL JUICE company is our regular customer. We have implemented various branding and design projects for him.
This time, the assignment to Modern World Studio was to develop a packaging design for a line of juices. The range included both the best-selling pomegranate juice and several more unconventional flavors - tomato, mango, feijoa and others.
This time, the assignment to Modern World Studio was to develop a packaging design for a line of juices. The range included both the best-selling pomegranate juice and several more unconventional flavors - tomato, mango, feijoa and others.
The solution
Since the product is quite fancy and is intended for a young, active audience - our team bet on a very modern style. Our colleagues solved the difficult task in a very creative way - he invented and worked out a series of characters-fruits. Each of them has it’s own name, history and unique message. These messages are a tease with the name of the respective drink. We also used color codes to correspond with the type of fruit contained in the natural juice. Thanks to the design, Miss Feijoa, Don Tomato, Mango Jumbo, Pine Apple, Pome Granat came to life and made the product more communicative.
This is a creative project aimed at active young people who live dynamically and like to have fun.
This is a creative project aimed at active young people who live dynamically and like to have fun.
