VELINGRAD CARBONATED WATER
K PORTFÓLIU
Our client "Velingrad" approached us with a new product — carbonated water under the Velingrad Alcalia brand. It was a new category for the brand, where the green bottle and established visual codes are already strongly recognisable. The new product needed to find its place among them without losing its connection to the familiar Velingrad Alcalia identity.
Our task was to create a label that would make the carbonated water stand out on shelf, clearly communicate its character, and remain rooted in the existing brand world.
We began by exploring the category and developing different creative directions, looking at how the Velingrad Alcalia visual identity could be adapted to the new product. From there, we selected and developed the strongest directions into final design proposals.
We created more than just a label for a new product — we created a distinctive presence for Velingrad in the carbonated water category.
