Klient:
Uncle Vanio
Uncle Vanya Popcorn
K PORTFÓLIU
Uncle Vanya Popcorn
Packaging design
Priemyselné odvetvie:
Potraviny
,
Cukrovinky
K PORTFÓLIU
The company „Vuicho Vanio” requested the design of a package for popcorn with a caramel glaze. We’re always happy when we get the opportunity to realize a design on the Bulgarian market. This is why we put a lot of effort and attention in creating a bright and dynamic package, which is meant for a young audience. When creating a modern package for young people, this has to be evident in every part of it – the dynamic representation of the name, the movement of the elements on the package, the size and the overall feeling of the composition, and the bright colors. The package has to identify with the teenage lifestyle so that it becomes likeable and the customer can relate to this product specifically. Taking all that into consideration, we wagered on big sizes – everybody knows what popcorn is and there is no need to represent the product as a box full of it. Quite the opposite – we focused on a single popcorn, glazed with caramel to take the attention and create trust in the producer and the product. The producer gives attention to every popcorn, every drop of caramel and every detail.
The well thought out design, aimed right at the target audience and the psychological recognition of what this group wants, guarantees the realization of a design, which truly sells.
The well thought out design, aimed right at the target audience and the psychological recognition of what this group wants, guarantees the realization of a design, which truly sells.