It's in human nature to construct ideal images. Often the product inside the packaging can't match the expectation, and so all hope rides on the packaging design. It's not a realistic portrayal that grabs the client's attention, but an exaggerated image with no imperfections. A good photo is a very important starting point but it is not enough for a convincing portrayal of the product and its characteristics.

Product retouching is the creation of a hyper-real image from a photograph. A good photo is very important, but only serves as a base - it isn't enough to portray a product or its attributes in a convincing way. What really catches the consumer's eye is a delicious, exaggerated, appetizing image on the packaging. Product retouching does not only consist of removing defects. It's a re-drawing process in which we add further information and edit each individual pixel with care.

The result is a hyperbole - an ideal image of the product.

At Modern World Studio we have developed our own approach to creating hyper-real product illustrations. It comprises a series of technical and artistic steps and guarantees a very high-quality finished result. Sometimes a change of angle or perspective, the use of textures from different images, or adding drawn-in details is necessary. In some cases, there is almost nothing left from the original photo in the final, incredibly appealing image.