Kunde: KALINA Ltd.
Secret Forest Hotel

Dienstleistung: Markengestaltung , Brand book , Design der Markenidentität

Industriebranche: Fassaden, Stände, Schaufenster , Immobilien

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Die Aufgabe

To develop a logo and brand book for a hotel. The hotel is located in a wooded area and this had to be reflected in the logo design - a minimalism related to the forest.

Execution of the project:

Our studio did research, analyzed the logos of competitors, both direct - to avoid duplication and stand out, and not too strong. As a result, creative designers presented a variant of this logo. 

The idea of the logo: to combine two images – a leaf and a forest. Negative space is used to build the vision of the forest, which is inscribed in a highly stylized leaf. The logo symbol can also be used independently as a recognizable sign of the hotel.

The unique font is strict and readable. The overall look of the logo is compact and modern.

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