THE TASK
To develop a logo and brand book for a hotel. The hotel is located in a wooded area and this had to be reflected in the logo design - a minimalism related to the forest.
Execution of the project:
Our studio did research, analyzed the logos of competitors, both direct - to avoid duplication and stand out, and not too strong. As a result, creative designers presented a variant of this logo.
The idea of the logo: to combine two images – a leaf and a forest. Negative space is used to build the vision of the forest, which is inscribed in a highly stylized leaf. The logo symbol can also be used independently as a recognizable sign of the hotel.
The unique font is strict and readable. The overall look of the logo is compact and modern.
