The design of promotional materials is not just about placing a logo on different media, but a comprehensive stage in brand development. It is the moment when your brand gains visual identity, and each material becomes a tool for communication with your clients. Receiving your brochures, catalogs, business gifts, or digital materials such as email newsletters, online catalogs, and advertising banners, customers form a lasting impression of your company and immerse themselves in the world of your brand.

Promotional materials must be highly effective, and every element of the design should be meticulously thought out to work for the brand. They not only need to inform, but also to affect emotionally and rationally, creating the right atmosphere – whether it’s a homey feel when we work on a project for ready-made meals; relaxation and fun when we work on a beer project; or a promise of envious glances when we create an ad for clothing.

Here’s what we can do for you:

Design of a corporate character: We create unique corporate characters that embody your brand. They can be used in advertising campaigns, on products, or even in social media, serving as a powerful tool for building a more personal connection with your clients.

POS Materials Design (Point of Sale): We design effective POS materials such as wobblers, totems, displays, and shelf strips, which grab the attention of customers and direct them to your product. In a highly competitive environment, these materials can capture the client’s vertical gaze and guide them to your products, increasing the chances of a successful sale.

Printed materials design: We create catalogs, brochures, leaflets, and other print materials that combine aesthetics with functionality. We work with the best printing houses in Sofia and Germany and can assist with printing and monitoring the process to ensure flawless quality of each material.

Design of commercial spaces and displays: We design stores, displays, and booths that not only showcase your products but also create a unique experience for your clients. We take advantage of the space to increase visual appeal and create consistency with your brand.

Outdoor advertising design: We design billboards and other outdoor advertisements that increase the visibility of your brand. Outdoor advertising must be clear and memorable, making your message not just visible but also effective.

Design of promotional calendars and souvenir products: We create calendars and souvenirs that carry your brand and serve as constant reminders of your company. These are excellent marketing tools for loyal clients and corporate gifts.

Website design: Your website is your face on the internet. We design modern, easy-to-navigate, and visually appealing websites that reflect your brand style and ensure effective communication with your clients.

Transport advertising: Transport advertising is a powerful channel for expanding your brand visibility. Branding vehicles such as cars, buses, taxis, and trams allows you to reach a wide and diverse audience. With the mobility of vehicles, your brand will be visible anytime and anywhere in the city. We recommend branding all vehicles in the same way to ensure consistency and recognition.

Exhibition booth design: Exhibition booths are essential for creating a lasting impression of your brand. They must be not only visually attractive but also functional to attract and retain visitors’ attention. We design booths that reflect your style and highlight the uniqueness of your products and services, creating a space for effective communication and interaction with potential clients and partners.

Modern World Studio takes care of the entire process of creating visual and promotional materials, aiming for maximum consistency and effectiveness in every communication with your clients. We combine creativity and strategic thinking to ensure that your brand is perceived exactly as you wish. Every element, whether it’s an advertising campaign, commercial space, or transport advertising, is carefully designed to work towards building a strong and recognizable brand identity.