How do you build brand awareness through interesting, entertaining, and memorable content? In this case study, we explain how Modern World Studio developed a successful digital marketing strategy for Krum Mushev that captured the audience's attention and generated over 110,000 views with just the first two videos.

We have been collaborating with the company "Krum Mushev" for several years. During this time, Modern World Studio developed the brand's complete visual identity—from packaging design and the corporate catalog to the website and the company's promotional video. A natural progression of this partnership was the development of the brand's digital presence.

We were tasked with developing the company’s communication channels on Facebook and Instagram, with the primary goals of increasing the follower count and boosting brand awareness among potential consumers. However, it was important for us not merely to attract a new audience but to find a way to retain their attention in the long term through interesting, diverse, and engaging content. The team at Moderen Svyat Studio proposed several creative approaches. Through our collaboration with the client, we developed an original communication strategy combining interactive campaigns with short videos built around entertaining storylines, relatable situations, and memorable characters.

At the heart of the video content, we placed the story of Viki—a student who moves from the provinces to study in Sofia. In these short episodes, she navigates the challenges of city life, finds herself in comical situations, and interacts with her uncle’s family. Her favorite snacks often prove to be the best stress relief. Through humor, relatable everyday situations, and the natural integration of the products, we created content that feels nothing like a traditional advertisement.