Our training sessions and lectures on graphic design and package design are designed to provide participants with an in-depth understanding of key concepts and techniques in these dynamic and creative fields. You will learn how visual elements shape the consumer experience and how good design can be a driving force behind a brand's success. Through a combination of theoretical knowledge, practical examples, and individual projects, our instructors will demonstrate how to create packaging that not only grabs attention but also inspires consumers.

In our lectures and workshops, we cover topics such as:

Fundamentals of Packaging Design

• The role of packaging in shaping the consumer experience.
• Types of packaging: from functional solutions to innovative and artistic approaches.
• How to create packaging that attracts attention and connects with the consumer.

Psychology of Colors and Shapes

• How visual elements (colors, shapes, textures) influence consumer decisions.
• Building an emotional connection with customers through packaging design.
• The psychology of colors and their impact on brand perception.

Typography and Brand Identity

• How to choose the right fonts and integrate them into the design to create recognition.
• Opportunities for integrating logos, text, and key elements that define the overall brand identity.

The Design Process – From Concept to Realization

• How to work with clients and understand their needs when creating packaging.
• Steps in developing concepts and presenting ideas.
• Overcoming creative and technical challenges in creating successful designs.

Practical Work and Case Studies

• Analysis of successful global projects that provide inspiration and teach best practices.
• Practical exercises in packaging design with the opportunity for feedback from leading experts.

Our lectures are led by industry experts with years of experience in packaging design, who have worked with leading brands across various sectors, from food products to luxury goods. The instructors share both theoretical knowledge and real-world case studies, challenges, and solutions they have encountered while creating successful packaging.