Клиент: TYMBARK
TEDI Play

Juice Range Redesign

Направление: Дизайн упаковки , Персонажи в упаковках и ТМ , Иллюстрация , Визуализация упаковки

Сфера деятелности: Вода, безалкогольные напитки, соки

К ПОРТФОЛИО

We were approached by Tymbark Bulgaria, part of Maspex Group — one of the leading food groups in Central and Eastern Europe — to develop the visual presence of TEDI Play for the Bulgarian market. TEDI is a well-known and established brand with strong consumer trust. TEDI Play, however, needed a more contemporary and engaging look that could capture children’s attention while remaining relevant and reassuring to parents. We therefore developed a new visual system for the range — brighter, more dynamic and with clear differentiation between the individual flavours.

 

THE DESIGN DIRECTION

With children’s products, the choice happens on two levels: children choose with their eyes, while parents choose with trust. We therefore aimed for a more playful and energetic visual language for children aged 3–10, while keeping the product information clear and relevant. The previous range was visually overloaded, and the flavours were difficult to distinguish from one another. Instead of adding more elements, we redefined the role of the existing ones — making TEDI Bear the central character, giving the flavour more prominence and creating a clearer colour system.

 

THE RESULT

With the new design, TEDI Play gained a more contemporary and distinctive presence on shelf. Each of the five flavours now has its own character, united by a consistent visual language that appeals to children while maintaining parents’ trust.

К ПОРТФОЛИО