Client:
Home Products Factory LINA
Уell-fed dad Fish Nuggets
TO PORTFOLIO
Уell-fed dad Fish Nuggets
Packaging design
Industry:
Meat and fish products
TO PORTFOLIO
The Task
"Satiy Papa" (УELL-FED DAD) is a trademark of Lina Housewares Factory, which has several well-known brands in it's portfolio. Lina delivers to the US markets, Dubai and the Baltic countries. The client commissioned us to develop a new line of breaded fish nuggets.
In this project, the complexity in the development of packaging design was due to the constant elements of the corporate identity inherent in the Syty Papa brand, which had to be taken into account.
The main emphasis in the packaging design is placed on the product itself - the product is shown in its entirety and in a section to create a sense of irresistible taste. The illustration is completed with thematic marine symbols - the sea, fish and a life belt, on which micro and macro elements important for the body are written. The function of this graphic component is triggered - to tell consumers that they are "protected" and well fed. This feeling is also reinforced by the image of freshly cooked and seasoned fish. The result achieved by the graphic designers of Modern World Studio is a product packaging that tries to go beyond the typical packaging for this type of food. The project is an example of a balance between creativity and product functionality.
In this project, the complexity in the development of packaging design was due to the constant elements of the corporate identity inherent in the Syty Papa brand, which had to be taken into account.
The main emphasis in the packaging design is placed on the product itself - the product is shown in its entirety and in a section to create a sense of irresistible taste. The illustration is completed with thematic marine symbols - the sea, fish and a life belt, on which micro and macro elements important for the body are written. The function of this graphic component is triggered - to tell consumers that they are "protected" and well fed. This feeling is also reinforced by the image of freshly cooked and seasoned fish. The result achieved by the graphic designers of Modern World Studio is a product packaging that tries to go beyond the typical packaging for this type of food. The project is an example of a balance between creativity and product functionality.
