The TASK
Modern World studio was approached by Northwest Distillery to develop a new brand for a line of tonics and cocktail drinks.
We were faced with the task of distinguishing the brand from competitors not only in the local, but also in the export markets of Europe.
— The choice of the design concept was dictated by the trademark that we developed for a series of alcoholic beverages of the THORN brand. We decided to focus on the logo block: it is large and noticeable, it attracts attention and is memorable,” says project manager Viktoria Aleksandrova. — In the work on the rest of the label, instead of abstract pictures, it was decided to show the main component of the taste of the cocktail in a photographic style, complemented by a splash. – The background colors are bright and saturated.
The project looks good and competitive on the shelf.
We were faced with the task of distinguishing the brand from competitors not only in the local, but also in the export markets of Europe.
— The choice of the design concept was dictated by the trademark that we developed for a series of alcoholic beverages of the THORN brand. We decided to focus on the logo block: it is large and noticeable, it attracts attention and is memorable,” says project manager Viktoria Aleksandrova. — In the work on the rest of the label, instead of abstract pictures, it was decided to show the main component of the taste of the cocktail in a photographic style, complemented by a splash. – The background colors are bright and saturated.
The project looks good and competitive on the shelf.
