Background
This project is one of those rare cases when a client came to us with an idea. It had a new registered name - TORN, a stylish bottle and a photo of a famous building in Paris, along the facade of which a plant - donkey thistle - was growing. The client said, I want you to put it all together and it will turn out beautifully. We have developed several concepts, and the life of one of them is in front of you.
Execution
The central place in the composition is occupied by the trademark - we made it very large, since this is a new brand and we are looking for quick readability of the brand and memorization. The word GIN was woven into the stylized plant. The logo is made from a font in which we added sharp elements that resemble the thorns of a thistle plant. The color of the label was brought closer to the bottle, but at the request of the client it was made brighter. The project used typographic effects and a gold stripe for a premium feel.
The Result
The Thorn gin label is simple, stylish with beautiful typographic effects, creating a feeling of lightness and brightness of the product. Gin is successfully sold in alcohol stores and online stores.
