Client:
Savimex
Savi Snacks
TO PORTFOLIO
Savi Snacks
Trade mark and packaging redesign
Services:
Brand creation
,
Packaging Design
,
Rebranding
,
Company mascots
,
Illustration
,
Retouching
,
Photography
,
Packaging Visualization
Industry:
Groceries
TO PORTFOLIO
THE TASK
The reason for the redesign of the packaging was the client's desire to overcome consumer fatigue and to position a quality product with a vision that is competitive with European analogues.
With the new design, the Savi brand stands out strongly on retailers' shelves, while maintaining the recognizability of a well-loved and well-loved product. As part of the redesign, our team abandoned the traditional color range and opted for bolder solutions. As a result, we achieved a completely new design, keeping a small part of the old one.
Our team decided to add a playful element to the new packaging, because consumers love emotional packaging so much. We drew a happy mouth that eats the product and a hand with the product. We photographed the products themselves and retouched them well.
The result is a very successful project that sells well in supermarkets in Bulgaria and attracts the attention of consumers.
With the new design, the Savi brand stands out strongly on retailers' shelves, while maintaining the recognizability of a well-loved and well-loved product. As part of the redesign, our team abandoned the traditional color range and opted for bolder solutions. As a result, we achieved a completely new design, keeping a small part of the old one.
Our team decided to add a playful element to the new packaging, because consumers love emotional packaging so much. We drew a happy mouth that eats the product and a hand with the product. We photographed the products themselves and retouched them well.
The result is a very successful project that sells well in supermarkets in Bulgaria and attracts the attention of consumers.
