The Task
The Rois brand commissioned Modern World Studio to redesign the packaging of their standard range of dried fruits. The goal of the project was to make the design brighter and more appetizing, thereby increasing the sales of the product.
Our team opted for larger fruits placed in the center of the composition - they literally take over the empty space of the packaging. This effect gave more realism to the images. To show that the dried fruit is real - we added the corresponding fresh fruit in a cut. The feeling of naturalness is complemented by the use of leaves. They correspond to the corresponding fruit contained in the package.
Thanks to the professional photo shoot, we achieved high quality images, which our designers perfected with precise retouching. We kept the colors as authentic as possible - they are deliberately not enhanced in order to emphasize the naturalness of the products of the series.
This project shows how with few but qualitative changes an attractive and functional packaging design is achieved.
Our team opted for larger fruits placed in the center of the composition - they literally take over the empty space of the packaging. This effect gave more realism to the images. To show that the dried fruit is real - we added the corresponding fresh fruit in a cut. The feeling of naturalness is complemented by the use of leaves. They correspond to the corresponding fruit contained in the package.
Thanks to the professional photo shoot, we achieved high quality images, which our designers perfected with precise retouching. We kept the colors as authentic as possible - they are deliberately not enhanced in order to emphasize the naturalness of the products of the series.
This project shows how with few but qualitative changes an attractive and functional packaging design is achieved.
