Client:
Chastnaya Sirovarnja
RED Cheese
TO PORTFOLIO
RED Cheese
Packaging design, TM and Illustration
Industry:
Dairy products and Ice cream
TO PORTFOLIO
Challenge
We present to you our project for sliced cheese for the company “Red”. Since the design is for an entirely closed package, we focused on the bright, appetizing illustration, which had to suggest the main purpose of the product – excellent sliced cheese that goes perfectly with some bread for breakfast. We wanted the design to be very bright, so that it pops out on the shelf amongst its other competitors and wins the “war” for the consumer’s attention. This lead us to a very bright and aggressive red trade mark, which took up a big part of the overall design space but also harmonized with the rest of the design composition. The field in the background enforces the idea that the product is natural, fresh and organic. The main part is taken up by a big illustration of a slice of bread with the cheese, and to increase the appetite we have smaller colour accents in the form of peppers, tomatoes and onions.
The product design is typical for its price range and the type of product, so it was important to live up to the expectations of the client, but also modernize the expected vision with modern fonts, a bright and tasty illustration and a memorable brand.
The product design is typical for its price range and the type of product, so it was important to live up to the expectations of the client, but also modernize the expected vision with modern fonts, a bright and tasty illustration and a memorable brand.