Client:
Proshyan Food
Proshyan Food
TO PORTFOLIO
Proshyan Food
TM redesign, packaging design
Industry:
Groceries,
Eco Products
TO PORTFOLIO
The TASK
With this successful project we illustrate our way of working. (Watch the video at the bottom of the page)
Proshyan Food is an Armenian canned food brand. The rich range of healthy products needed a redesign, as the old packaging was outdated and did not differentiate the cans from the identical ones on the shelf.
Proshyan Food is an Armenian canned food brand. The rich range of healthy products needed a redesign, as the old packaging was outdated and did not differentiate the cans from the identical ones on the shelf.
The Solution
Modern studio world does not look for an easy way - instead of a standard redesign, our creators developed a well-thought-out and structured solution. Thus came the idea of a completely different packaging design. Design that will make products stand out and increase sales. We conceived a logo, that is with author's fonts. We gave it completeness and thus added value to the brand.
We also successfully escaped another trend - canned foods on the shelves of retailers are presented almost entirely with photographic images. To eliminate the feeling of a cheap product, Modern World Studio relied on kraft paper and specially painted illustrations, for which our artists used mixed media.
The new design speaks that this is a quality product with a decent look.
We also successfully escaped another trend - canned foods on the shelves of retailers are presented almost entirely with photographic images. To eliminate the feeling of a cheap product, Modern World Studio relied on kraft paper and specially painted illustrations, for which our artists used mixed media.
The new design speaks that this is a quality product with a decent look.
