Client:
Nature's Goodness
NATURE'S GOODNESS Superfoods
TO PORTFOLIO
NATURE'S GOODNESS Superfoods
Packaging design
Services:
Packaging Design,
Retouching
Industry:
Groceries,
Eco Products
TO PORTFOLIO
The Task
The American company Mekor with the brand Nature's Goodness approached us for the design of packaging for a series of Superfoods. The challenge of this project is in creating a vision to present powdered products in an attractive way.
The Solution
The superfood line is designed for the American market. For this, our team decided to bet on a maximally clean design with nice typography. The brand area and the illustration are on a typical white background, and the clear color diversification corresponds to the product itself.
To reveal the qualities of superfoods, we used a compositional approach called by our designers "yin-yang". The integrity of the image is achieved through complementarity - on one side is the powdered ingredient, and on the other - the herb, fruit or root from which it originates. With this, the design creates a sense of naturalness of the content. The suggestion is complemented by the imitation of a window, achieved with a clever graphic solution.
Our team is pleased to have created a stylish and functional packaging design that, with a little graphics, says a lot about this challenging product.
To reveal the qualities of superfoods, we used a compositional approach called by our designers "yin-yang". The integrity of the image is achieved through complementarity - on one side is the powdered ingredient, and on the other - the herb, fruit or root from which it originates. With this, the design creates a sense of naturalness of the content. The suggestion is complemented by the imitation of a window, achieved with a clever graphic solution.
Our team is pleased to have created a stylish and functional packaging design that, with a little graphics, says a lot about this challenging product.
