Client:
European Importing Company
Pandora canned vegetables
TO PORTFOLIO
Pandora canned vegetables
TM and packaging line
Industry:
Groceries
TO PORTFOLIO
The Task
The history of this project takes us to the heart of the USA, where there are people who can appreciate Armenian, Georgian and Russian souses. Our project was tasked to us by the EUROPEAN IMPORTING COMPANY – a company which imports ethnic products in the USA and who we have worked with for years.
For the project Pandora we had to design a trademark and a series of labels for souses with different countries of origin, combined with a traditional American look which is necessary in order to create the feeling of trust in the local buyer. We designed the shape of the label, which resembles a slightly suggested heart. We left the trademark as the central element of the composition, while we placed excellently retouched vegetables on the sides. In the lower right corner, right next to the name, we left space for a flag, which visually undeniably connects the label with the specific region, where the product originates from.
This is a successful project, which had brilliant realization on the American market.
For the project Pandora we had to design a trademark and a series of labels for souses with different countries of origin, combined with a traditional American look which is necessary in order to create the feeling of trust in the local buyer. We designed the shape of the label, which resembles a slightly suggested heart. We left the trademark as the central element of the composition, while we placed excellently retouched vegetables on the sides. In the lower right corner, right next to the name, we left space for a flag, which visually undeniably connects the label with the specific region, where the product originates from.
This is a successful project, which had brilliant realization on the American market.