Client:
BIOLIFE
Okroshka
TO PORTFOLIO
Okroshka
Packaging design
Industry:
Groceries,
Dairy products and Ice cream
TO PORTFOLIO
The TASK
Okroshka Kefir which is a highly healthy Biolife product needed a contemporary packaging design which would aid in truly cementing the products highly unique identity. The Okroshka kefir itself which is a Russian national dish took center stage in the art of this design, featuring vibrant shades of green and red which encompass the stylized vegetables which truly bring the freshness of the soup to life. Alongside text which is easy on the eye and clearly readable from a further distance, it was also pivotal to us that the text matched the colors of the art itself so as not to overpower the main focus of the packaging which was the Okroshka kefir. In total we were highly pleased with the outcome of this design as it is easy on the eye while also being creature with a more modern touch.
