With IP "Parakhat" we started working together with the project of carbonated water "OK". We have developed the design of the PET bottle, the design of the trademark and the concept of all tastes in the line. "OK" in translation from Turkmen means arrow, the design had to be made bright, positive to hint that everything is cool, but at the same time the design should convey the versatility of the drink and be suitable for a wide audience, including noisy Turkmen weddings.
The label design is conditionally divided into several parts. In the uppermost part there is a die with national ornaments, the central place is given to the logo, which is made in the form of a graphic symbol - the OK gesture, which is made by connecting the thumb and index finger and holding the other fingers straight. Drops of water were woven into the letter "O". "Foodzone", which is at the bottom of the label, is decorated in bright colors, it depicts juicy fruits to the taste of the drink. Due to a single style, a series of drinks with different tastes looks harmonious.