Client:
Saratov Holod Plus
Mix Ice Fruit Ice Cream
TO PORTFOLIO
Mix Ice Fruit Ice Cream
Branding and packaging line design
Industry:
Groceries,
Dairy products and Ice cream
TO PORTFOLIO
This project comprised designs for a line of two kinds of sorbet with extravagant tastes - raspberry-spearmint and mango-spearmint.
The idea behind the design was to create a visual representation of these unusual tastes. We imagined a woman with a tall perm, wearing trendy sunglasses and dressed in bright lush colors - a woman who would turn heads effortlessly. Her image informed our design - her hair became the sorbet and the finishing touch was the fruit she held in her hand indicating the taste. This way we completed a memorable design which also told a story. This sorbet will awaken the modern you - if you're passing through Russia, you should definitely try it out!
The idea behind the design was to create a visual representation of these unusual tastes. We imagined a woman with a tall perm, wearing trendy sunglasses and dressed in bright lush colors - a woman who would turn heads effortlessly. Her image informed our design - her hair became the sorbet and the finishing touch was the fruit she held in her hand indicating the taste. This way we completed a memorable design which also told a story. This sorbet will awaken the modern you - if you're passing through Russia, you should definitely try it out!
