Client: Kubanskie Delikadesi
Kuban delicacies

TM and packaging line

Services: Brand creation , Packaging Design , Rebranding , Retouching , Photography , Packaging Visualization

Industry: Groceries

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The Task

The task issued to us by factory owners, Kubanskiye delikaty, was to redesign the labels of all their canned goods, as well as the Kubanskiye delikatesy trademark. The biggest challenge we faced while working on this project was that we had to preserve the general outlook of the labels, as the brand was already quite popular and had to remain easily recognizable. Results of an analysis conducted alongside our client showed that we should have minimized changes to the logo - we had to edit the font and add a modern touch but preserve the color scheme, proportions and form of the old design. This would guarantee that the brand would be easy to recognize. Some drastic changes were needed when it came to the rest of the labels, however, as competing products in the same price range had label designs far better than our client's.

 

The Choice

This meant that when working on the example label designs we would offer them, we had to observe three key points:

• The new labels should have given an entirely new image to the their products.

• Long-time customers had to find the new trademark design recognizable.

• The outlook of the products had to compete with others similar to them.

We started working on the design for their most popular product - canned peas in different sizes and packaging. This design would later serve as a model for the rest. Whenever we are tasked with redesigning the trademark and packaging for a particular product, we always show both to our client, so they could have a better idea of the end result. Our client chose this design from our suggestions:

 

The Line

What followed was work on all product labels. Using our first design as a model, we changed the ingredients and size.

 

3D visualization and photography

For this project we also photographed the actual products, which came in jars, and created the entire series of Z-D models needed for the factory website and printable advertising materials.

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