Client:
Korporacia Udachi
Krekereshki Snacks
TO PORTFOLIO
Krekereshki Snacks
Brand and packaging line design
Industry:
Groceries
TO PORTFOLIO
The Task
The design for the trademark “Krekereshki” and their series of three flavors of crackers was a project given to us by the company “Korporatsiya Udachi”. The products are small round butter crackers – smaller than usual crackers, and are aimed at children and teenagers. The package itself is shaped like a pyramid.
We were looking for a bright and fresh design, which shows the cracker as a small and playful face. Children like seeing a character they can relate to and that inspires their imagination. The flavor, as well as the entire image for the package is symbolic, without any unnecessary details, so that its impact is clear for the target audience.
We were looking for a bright and fresh design, which shows the cracker as a small and playful face. Children like seeing a character they can relate to and that inspires their imagination. The flavor, as well as the entire image for the package is symbolic, without any unnecessary details, so that its impact is clear for the target audience.
