

The redesign of this packaging project showcases a significant visual refresh aimed at enhancing aesthetic appeal and strengthening consumer engagement.
Visual Transformation: The new design incorporates vibrant colors and modern graphics to emphasize the product's authenticity. Elements such as the ship and tropical landscape convey a sense of exoticism and adventure.
Focus on Heritage and Tradition: The core concept connects the product to its origins and history. The newly added ship symbolizes the brand’s long-standing tradition and quality, while the palm trees and local workers emphasize craftsmanship and authenticity.
Improved Readability and User Experience: The logo has been modernized with a focus on readability and striking color combinations. The updated typography and layout make the information more accessible to consumers.
Product Visibility Through a Window: The new design features a transparent window, allowing customers to see the product inside. This fosters trust and highlights the quality of the contents.
Key Highlights: Text elements, such as "Μπουκοβο Κaυτερο" (hot red pepper), have been retained and framed with bold backgrounds to grab attention and clearly communicate the product’s key features.
This redesign successfully blends tradition and modernity, preserving the brand's identity while making it more appealing to today’s market.




