Client:
Sevko
Kladez vegan meatballs
TO PORTFOLIO
Kladez vegan meatballs
Brand and Packaging Design
Industry:
Groceries
,
Eco Products
TO PORTFOLIO
The TASK
Our client Sevko once again trusted Modern World Studio - this time to design a brand and package design for a series of mixes for home preparation of healthy foods under the Kladez brand.
The story of these products begins with the logo. It was inspired by the old Russian word used for the name of the brand - "kladez". Often found in fairy tales, it means a special well in which a valuable treasure is hidden. In the logo, an allusion to the treasure is the leaf that literally grows out of the logo itself and turns from white to fresh green.
The food zone continues to reveal the character of the brand - we show vivid photos of the vegan meatballs - from the raw look of the ingredients, through the cut to the whole meatball. Color diversification has an important function to orient customers to the composition of meatballs.
The design also extends to the back of the box, which is distinguished by an interesting style - it includes a series of pictograms and a detailed explanation of the preparation method.
After the work of Modern World Studio, Kladez brand products stand out from their competitors in the retail networks and successfully stand up for the idea of healthy eating.
The story of these products begins with the logo. It was inspired by the old Russian word used for the name of the brand - "kladez". Often found in fairy tales, it means a special well in which a valuable treasure is hidden. In the logo, an allusion to the treasure is the leaf that literally grows out of the logo itself and turns from white to fresh green.
The food zone continues to reveal the character of the brand - we show vivid photos of the vegan meatballs - from the raw look of the ingredients, through the cut to the whole meatball. Color diversification has an important function to orient customers to the composition of meatballs.
The design also extends to the back of the box, which is distinguished by an interesting style - it includes a series of pictograms and a detailed explanation of the preparation method.
After the work of Modern World Studio, Kladez brand products stand out from their competitors in the retail networks and successfully stand up for the idea of healthy eating.