Client:
JIMMY'S
JIMMY'S ARISTOCRAT ICE CREAM COLLECTION
TO PORTFOLIO
JIMMY'S ARISTOCRAT ICE CREAM COLLECTION
Naming, Branding, Packaging Design
Services:
Brand creation
,
Naming and legal review
,
Packaging Design
,
Video production
,
gif 360°
,
Company mascots
,
Illustration
,
Photography
,
Packaging Visualization
Industry:
Dairy products and Ice cream
TO PORTFOLIO
THE TASK
An ice cream manufacturer in Bulgaria, JIMMY`S, approached us with a request to make a “revolutionary” packaging design. That is, the creative department had to provide “WOW” an idea, and then bring it to life.
BRAINSTORMING AND EXECUTION
There were many ideas during the discussion. We always present our clients initially with 3-5 creative sketches. The client chose an idea that had not previously been offered in the ice cream segment - the idea of aristocrats. The naming of the project, all the characters, as well as the execution of the idea - everything was developed by us from scratch.
The key element of the packaging design line, responsible for the formation of emotional contact with the consumer, are characters - aristocrats. For each of them, we came up with a title associated with the taste of ice cream - this is how French, English and Spanish aristocrats appeared:
The Marquess of Mint & Choco Chips
La Comtesse de Vanilla & Choco Chips & Cookies
The Lord of Caffé
El Señor de Banana & Choco Chips
The Baroness of Chocolate
La Vicomtesse de French Vanilla
The Duchess of Blueberry & Choco Chips
Le Chevalier de Chocolate & Candied Orange
THE ILLUSTRATIONS
The illustrators studied the costumes and hairstyles of the 18th century, which were drawn in great detail.
For the food zone, we used photos of real ice cream. Photographing ice cream is not an easy task. it constantly melts. After shooting, the photos were carefully retouched by our artists and put into the project.
Another important element of the packaging design is the deep background, emphasizing the aristocracy of the entire project.
An ice cream manufacturer in Bulgaria, JIMMY`S, approached us with a request to make a “revolutionary” packaging design. That is, the creative department had to provide “WOW” an idea, and then bring it to life.
BRAINSTORMING AND EXECUTION
There were many ideas during the discussion. We always present our clients initially with 3-5 creative sketches. The client chose an idea that had not previously been offered in the ice cream segment - the idea of aristocrats. The naming of the project, all the characters, as well as the execution of the idea - everything was developed by us from scratch.
The key element of the packaging design line, responsible for the formation of emotional contact with the consumer, are characters - aristocrats. For each of them, we came up with a title associated with the taste of ice cream - this is how French, English and Spanish aristocrats appeared:
The Marquess of Mint & Choco Chips
La Comtesse de Vanilla & Choco Chips & Cookies
The Lord of Caffé
El Señor de Banana & Choco Chips
The Baroness of Chocolate
La Vicomtesse de French Vanilla
The Duchess of Blueberry & Choco Chips
Le Chevalier de Chocolate & Candied Orange
THE ILLUSTRATIONS
The illustrators studied the costumes and hairstyles of the 18th century, which were drawn in great detail.
For the food zone, we used photos of real ice cream. Photographing ice cream is not an easy task. it constantly melts. After shooting, the photos were carefully retouched by our artists and put into the project.
Another important element of the packaging design is the deep background, emphasizing the aristocracy of the entire project.
