Client: Isperih Distillery
ISPERITUS WHISKY. The spirit of Isperich

Packaging design and video production

Services: Brand creation, Packaging Design, Video production, gif 360°, Company mascots, Illustration, Packaging Visualization

Industry: Alcoholic drinks

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Assignment

Our regular client approached Modern World Studio with a very challenging task – to develop a design for a limited edition craft whiskey with a new brand, Isperitus. Their brand ISPERIH is very well-known among connoisseurs and has won many awards at international festivals, so the new brand Isperitus required a special approach.

 

Execution and Historical Perspective

From the very beginning of the conceptual design process, it was necessary to capture the essence of the idea behind the name, the brand, and the familiar appearance of the product. In the subsequent stages of design, through the creation of various elements – fonts, symbols, graphic elements, illustrations – it had to be realized in the most accurate and visually effective way. The design before you embodies the concept behind the name ISPERITUS, derived from the original fusion of the words SPIRITUS (spirit) and ISPERIH (Khan Asparuh). This is the "Spirit of Isperih," personified by the powerful image of the eagle. In the semantics of ancient societies, the rock eagle is a majestic symbol of the ruler of the earthly and heavenly realms. At the same time, it is one of the few artifacts related to the Bulgarians of the early Middle Ages that has reached us – the silver eagle of Khan Asparuh (kept in the Archaeological Museum "Voznesenka," Zaporizhzhia region, Ukraine). The eagle symbol embodies the spirit of the ancient Bulgarians, their beliefs and cosmology, as well as the region where the distillery is located (Northeastern Bulgaria).

 

The solution

Unique original illustrations were created for the packaging of this high-quality alcoholic beverage. The design does not come by itself and from the first concept. Designers seek compositional solutions through drawing, sketching the main elements, and resolving the illustration's style on paper. Then, through scanning, designers transfer the work on the illustrations to a digital environment, striving to avoid the sterility of digital drawing and to preserve the organic feel of the classic drawing by using a combination of digital textured brushes. When the concept is chosen and approved by the client, our illustrators finalize all the elements with details, and the project is handed over for pre-print preparation. For printing both the bottle label and the product's transport packaging, a rich range of printing effects was used, giving the design completeness in the final stage of its realization.

To better acquaint you with the project, our video department shot a video, which you can watch here.

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