Client:
Lea Foods USA
House of Fish fish products
TO PORTFOLIO
House of Fish fish products
Brand and packaging design
Industry:
Meat and fish products
TO PORTFOLIO
THE TASK
Our client from the USA - Lea Foods entrusted us with his project. We made the design of the logo and the design of the packaging of the «House of Fish» fish products.
Our studio developed a concept.
The “rubbed” font in the logo gives the logo a crafty feel, the image of fish is drawn in such a way as to give it volume. We have almost no text information on the packaging, and only one blank - these techniques make it easier to read information and recognize the brand in refrigerators in stores, where packages are sometimes placed chaotically.
Color range in pleasant white-blue tones, typical of the fish segment.
Food zone made in the form of a window - the product itself and a graphic image of a fish. Above – in our country, we have combined photos of condiments or other food, which is often served with fish. Thus, fudge began to look naturalistic and appetizing.
Our client from the USA - Lea Foods entrusted us with his project. We made the design of the logo and the design of the packaging of the «House of Fish» fish products.
Our studio developed a concept.
The “rubbed” font in the logo gives the logo a crafty feel, the image of fish is drawn in such a way as to give it volume. We have almost no text information on the packaging, and only one blank - these techniques make it easier to read information and recognize the brand in refrigerators in stores, where packages are sometimes placed chaotically.
Color range in pleasant white-blue tones, typical of the fish segment.
Food zone made in the form of a window - the product itself and a graphic image of a fish. Above – in our country, we have combined photos of condiments or other food, which is often served with fish. Thus, fudge began to look naturalistic and appetizing.
