Janitorial and cleaning supplies are particularly difficult to work with, as there is a huge competition in this market segment and most products do not have a huge advantage over the rest. What's more, opinions on what constitutes an attractive design for these types of products also change very quickly. Until quite recently designs were directed primarily towards women and included flowers, soft pastel colors, but nowadays even women prefer a more aggressive design, one that shows that the detergent is powerful and so inspires trust in potential customers. If you read through the ingredients used in every single toilet cleaning detergent, you will find out that there is not that big of a difference between them. This is why in supermarkets you can see a plethora of detergents in roughly the same price range, all of which depend on their packaging design as a marketing tool to increase sales.The product name always steers the packaging design concept into a particular direction. Together they create a visual and meaningful whole with a common purpose. Our client had named the product Grand Fabio. Yes, the name has an Italian ring to it, and this is why we pictured Grand Fabio as a swift and skillful gladiator who can propel any filth out of your toilet in a matter of seconds.
A very bold and creative approach is paramount in order to accomplish the necessary task of giving the packaging a unique look. It's because the cliché images often used merge into a monotonous sea on the shelves that only the products which have an unusual design or those which dedicate a lot of resources to additional forms of advertising stand out.
The product name always steers the packaging design concept into a particular direction. Together they create a visual and meaningful whole with a common purpose. Our client had named the product Grand Fabio. Yes, the name has an Italian ring to it, and this is why we pictured Grand Fabio as a swift and skillful gladiator who can propel any filth out of your toilet in a matter of seconds.