Client:
Green Buffet
Peanut paste Funnut
TO PORTFOLIO
Peanut paste Funnut
Packaging and TM
Industry:
Groceries,
Sports supplements
TO PORTFOLIO
The Task
The FUNNUT project consisted in trademark design and creating a series of labels for the product line - nut spread with other added ingredients. We had to keep the double meaning of the company name in mind when designing the trademark. It is a combination of the English 'fun nut' and the similar Russian word 'фанат' - a fan. The packaging itself had to show that the product was a spread meant primarily for breakfast.
The solution
When it came to the trademark, we were aiming to write the letters in a fun way but also keep them distinct. Adding the two smiling eyes to the letter U had two main purposes. The first was to make a visual representation of the brand name meaning. The second was to create an image which would be associated with the fun nut in particular. The actual packaging design was left simple - a large representation of the product that showed it was a spread meant mainly for breakfast. We chose this approach because the product isn't typical of the Russian market and the packaging had to show its essence and purpose clearly.
The Result
The result was packaging with an original brand name and appetizing illustration, which helped our clients introduce the product to the Russian consumer.
