Client:
Freyma's
Freyma's Sticks Snacks
TO PORTFOLIO
Freyma's Sticks Snacks
Brand and packaging line design
Industry:
Groceries
TO PORTFOLIO
The Task
The potato sticks project for Freymas is a line of packages, consisting of four flavors. This is a classic product design, which aims to show us how tasty and appetizing the contents are and illustrate the flavors in a similar manner. Since the package doesn’t have a window, it depends solely on a good-looking food zone, which focuses the attention of the customer. Every detail is important in the package. This is why the manner of the writing and the composition of the name turn it into a trademark for an existing family brand. The bright, vivid colors not only define the flavor, but also promote a noticeable presence on the shelf and clearly distinguishes the package from the competition.
