Firegy is a brand of healthy products that are produced in Hungary for the European market.

The cosmopolitan person from Europe is increasingly striving to live healthy and think ecologically. The Modern World Studio team accepted the challenge to create a brand identity in an eco style for the client's entire series of products.

The dates produced by Firegy are a typical product of the Middle East. Our goal was the design of the packaging of the box of natural dates to tell a story of this region.
Bedouin, camel, date palms - symbols that create in every European an allusion to exoticism, but also to true naturalness. The date palm itself is known as the "tree of life" and it’v s fruit, the dates, as a useful superfood.

The illustrators suggested that the packaging be in a kraft style. The images are distinct, and the choice of colors - typically craft, giving rise to certain emotions. This is not accidental - with this design we emphasize that the product is natural. Another quality of the packaging design is its functionality - whether placed on the shelf face up or turned sideways, the box tells a true story of useful and very tasty dates.