Client:
Fäbodåkern
FÄBODÅKERN Farm dairy products
TO PORTFOLIO
FÄBODÅKERN Farm dairy products
Packaging Design
Industry:
Eco Products
,
Dairy products and Ice cream
TO PORTFOLIO
The story
Swedish dairy products are among the best in the world. Their taste qualities are widely known. In 2021, the studio was approached by a small dairy plant with a brief on rebranding and redesigning dairy packaging. The factory in the town of Fabodakern originated as a family farm with its own farm and pastures, and the dairy products were made by hand by family members. Gradually, this family business grew into a plant of regional importance.
The solution
To preserve the spirit of the family farm, the studio has developed characters - a farmer and a farmer like cows dressed in farm clothes. One of the tasks set before the studio by the clients - to increase the communicativeness of the packaging, to "talk" to the user, was solved with the talking characters.
And so - the cow-farmers return from the morning milk yield, carry the containers with milk and handwritten on the package itself in the form of an announcement in front of the farm - "Today we will pasteurize milk", "Today we will make kefir", etc.
Through the technique of painting, colors, fonts, composition, we recreate the unique atmosphere and comfort of the family farm, milk, nature.
And so - the cow-farmers return from the morning milk yield, carry the containers with milk and handwritten on the package itself in the form of an announcement in front of the farm - "Today we will pasteurize milk", "Today we will make kefir", etc.
Through the technique of painting, colors, fonts, composition, we recreate the unique atmosphere and comfort of the family farm, milk, nature.
