The macaroni for children Shebekinskiye packaging was a result of our collaborative work with the marketing expert Alexander Sokolov from Noisy Brains.
What made the project difficult was creating interesting mascots for children, which would be easily noticed on the store shelf and appropriate for boys and girls.
When we work on projects for children's products, we seek to show a mood in the image which inspires trust, as the decision about whether or not to purchase the product depends mostly on the adult.
Our goal was to create a decent, kind-hearted character, who did not play on drawing a cliché connection between the product and a particular animal, but instead had a memorable personality of their own. The result was colorful, vibrant packaging that was very well-received when released on the market.
