Client:
Bor Chvor
Bor Chvor
TO PORTFOLIO
Bor Chvor
Packaging design, rebranding and visualization
Industry:
Dairy products and Ice cream
TO PORTFOLIO
THE TASK
Execution:
In the long shelf of dairy products in Bulgaria, the packaging is often lost in a sea of uniformity - white buckets cluttered with elements, illustrations, houses and cows.
We, with the redesign of Bor Chvor, faced the challenge of transforming this landscape by creating their unique identity. With a bold redesign idea that makes the brand unforgettable on the shelf, we proposed using a white logo on a wood texture background that stands out on the entire communication surface. The white letters rise and shine, thus attracting attention and making the brand the most visible among the competition. The design is non-standard, with free forms and hand-written fonts, which gives a sense of authenticity and emphasizes the farm character of the product.
Thus, Bor Chvor is transformed into a symbol of innovation and quality on the shelf with the new redesign..
Execution:
In the long shelf of dairy products in Bulgaria, the packaging is often lost in a sea of uniformity - white buckets cluttered with elements, illustrations, houses and cows.
We, with the redesign of Bor Chvor, faced the challenge of transforming this landscape by creating their unique identity. With a bold redesign idea that makes the brand unforgettable on the shelf, we proposed using a white logo on a wood texture background that stands out on the entire communication surface. The white letters rise and shine, thus attracting attention and making the brand the most visible among the competition. The design is non-standard, with free forms and hand-written fonts, which gives a sense of authenticity and emphasizes the farm character of the product.
Thus, Bor Chvor is transformed into a symbol of innovation and quality on the shelf with the new redesign..
