Client:
BIOLIFE
Biolife Amish
TO PORTFOLIO
Biolife Amish
Packaging design
Services:
Brand creation
,
Packaging Design
,
Video production
,
2D animation
,
gif 360°
,
Rebranding
,
Company mascots
,
Illustration
Industry:
Eco Products
,
Dairy products and Ice cream
TO PORTFOLIO
ThE TASK
Our loyal client from the USA approached us with the Amish kefir project. This is a redesign of an existing product, with the addition of new types. The project for our studio was not just creative, but educational - it turned out that we know so little about the Amish. Research began, then brainstorming on how best to show the project so that it would be clear that this is an absolutely pure product. A prerequisite for the redesign was to preserve the Amish character, since the consumer was already accustomed to seeing him on the packaging.
Our illustrators re-drew the Amish character, making him more friendly, adding a horse and carriage, which the Amish usually use to get around, without using cars. In the background there is watercolor nature, which emphasizes that the product is from a pure region.
The project turned out to be very successful in the states. There is also a video for the project that strengthens the brand.
Our illustrators re-drew the Amish character, making him more friendly, adding a horse and carriage, which the Amish usually use to get around, without using cars. In the background there is watercolor nature, which emphasizes that the product is from a pure region.
The project turned out to be very successful in the states. There is also a video for the project that strengthens the brand.
