The TASK
Kefir is a healthy drink that satiates, but at the same time leaves a feeling of lightness. This is exactly what we wanted to show with our Berezka kefir packaging design. The project that the Modern World Studio team realized was for the client Berezka - a chain of stores.
Our leading idea - to recreate the lightness and airiness of the drink. Our designers chose a laconic style and a clear color range. The white symbolizes the kefir itself, and the green color is an allusion to freshness. The graphic, which was drawn by the specialists of Modern World Studio, contains various ornaments and details. It resembles delicate lace and is a sign of the qualities of the drink. The product area is clean and clear, with nice fonts and an accented field that lists the kefir fat percentages.
We have created a stylish and concise package that stands out on the shelf with it’s impressive appearance.
Our leading idea - to recreate the lightness and airiness of the drink. Our designers chose a laconic style and a clear color range. The white symbolizes the kefir itself, and the green color is an allusion to freshness. The graphic, which was drawn by the specialists of Modern World Studio, contains various ornaments and details. It resembles delicate lace and is a sign of the qualities of the drink. The product area is clean and clear, with nice fonts and an accented field that lists the kefir fat percentages.
We have created a stylish and concise package that stands out on the shelf with it’s impressive appearance.
