Client:
BALKHOORMA Azerbaijan
BALKHOORMA
TO PORTFOLIO
BALKHOORMA
Packaging design
Services:
Packaging Design,
Illustration
Industry:
Groceries,
Eco Products
TO PORTFOLIO
The TASK
Here is a redesign project for a series of packages that we developed for an Azerbaijani manufacturer of dried fruits.
The task was to preserve the recognition of the packaging as much as possible, since the brand is very recognizable and customers are accustomed to the current packaging.
After brainstorming, it was decided to draw fruits in a watercolor style, with natural elements. The end result is product illustrations at the moment of ripening, they are still hanging on the tree, you want to reach out and take them. At the same time, we have preserved as much as possible all the main elements from the old packaging, making them more modern. We kept the light background of the packaging. Our logo does not hang in the air, but fits harmoniously into the packaging, becoming part of it. The fonts were changed to readable and more modern ones.
The task was to preserve the recognition of the packaging as much as possible, since the brand is very recognizable and customers are accustomed to the current packaging.
After brainstorming, it was decided to draw fruits in a watercolor style, with natural elements. The end result is product illustrations at the moment of ripening, they are still hanging on the tree, you want to reach out and take them. At the same time, we have preserved as much as possible all the main elements from the old packaging, making them more modern. We kept the light background of the packaging. Our logo does not hang in the air, but fits harmoniously into the packaging, becoming part of it. The fonts were changed to readable and more modern ones.
