ARS Pharm Russia
TO PORTFOLIO
ARS Pharma or “Agency for Registration Support for Medicinal Products” is a company, who offers a full package of services for the development of medicine and their integration on the Russian pharmaceutical market.
The company ARS Pharma turned to us with the task to redesign their logo, create a new company style and a presentation to go with it.
When we do a redesign for a company, that has been on the market for a long time and the logo is well known, we always keep in mind that we need to preserve the recognizability as much as possible, while at the same time give a more modern look.
The edgy shapes of the old logo look old and rough, that’s why we rounded the letters more. We aimed for precise geometry and composition of the letters, while we made the color scheme more vivid and deeper.
After that we followed up with the company style and presentation.
