Appetito Vegetable Butter
TO PORTFOLIO
THE TASK
Appetito vegetable oil
The chosen design concept moved away from the pastoral green meadows and focused on an attractive presentation of the product by showing it’s purpose.
"We managed to create a witty design and not lose the functionality of the packaging, thanks to the visual elements - a smooth transition of a bright yellow field from the box to the lid, a spiral of butter and a dish of healthy vegetables. With these elements, we are saying that Appetito brand vegetable oil is suitable for cooking healthy dishes", says the creative director of Modern World Studio.
To make it stand out on the shelf, we selected nice contrasting colors, quality tableware and beautifully photographed healthy vegetables for the packaging. The design that our team made reveals the product and its qualities in the best possible way.
