The Task
The company Kolvy Ltd. is an importer of high-quality ingredients: gelling agents, spices, vegetables and herbs, antioxidants, preservatives, stabilizers, flavors, fragrances and other nutritional supplements, as well as a producer of spices, mixes for faster cooking, and complete and functional mixes for food production on the Russian market. We have actively worked with this company for 7 years. We made the redesign of the trademarks “Indana” and “Mageta”, as well as the remake of all the old packages and the design for the new ones.
In 2019 the company decided that their logo had grown old and turned to us with the request to redesign it and create the entire company style around it. The requirements of the client were to leave the ship sails in the logo and suggest a design with a minimum number of elements.
In the process of work, we completely changed the font of the logo and made it more beautiful and modern, we kept the original color but included an additional accent color. We kept the ship sails but they looked more natural and stood as a part of the overall composition.
The point was to show that the wind is blowing and the ship rushes forward. This way the logo is a metaphor for the nature of the company – the company “Kolvy”, bravely sailing forward, taking over new market segments and constantly expanding the range of their assortment.
We designed the company style, which we organized in guidelines, so that the main principles of the logo can be preserved in all applications.
In 2019 the company decided that their logo had grown old and turned to us with the request to redesign it and create the entire company style around it. The requirements of the client were to leave the ship sails in the logo and suggest a design with a minimum number of elements.
In the process of work, we completely changed the font of the logo and made it more beautiful and modern, we kept the original color but included an additional accent color. We kept the ship sails but they looked more natural and stood as a part of the overall composition.
The point was to show that the wind is blowing and the ship rushes forward. This way the logo is a metaphor for the nature of the company – the company “Kolvy”, bravely sailing forward, taking over new market segments and constantly expanding the range of their assortment.
We designed the company style, which we organized in guidelines, so that the main principles of the logo can be preserved in all applications.
