Klient:
Herbal Tea "Natural heritage"
K PORTFÓLIU
Herbal Tea "Natural heritage"
Rebranding and packaging design
Služba:
Dizajn obalov
,
Rebranding
Priemyselné odvetvie:
Čaj a káva
K PORTFÓLIU
Challenge
„Herbal Heritage” is a chamomile tea trademark. Our task involved redesigning the brand and the product. The difficult part about every redesign is finding the balance between making a modern look and keeping the product recognizable for the customers. In this specific project, the design was very old and our client took the risk of giving us more creative freedom to design the new vision, depending on the name to be recognizable enough.
The result was a beautiful, modern package design, which could compete well with the leaders on the tea market in Russia.