Klient:
Sevko
Blockbuster Healthy Breads
K PORTFÓLIU
Blockbuster Healthy Breads
Brand and packaging design
Priemyselné odvetvie:
Potraviny
,
Eko-výrobky
K PORTFÓLIU
The TASK
Blockbuster healthy bread rolls are a brand of the Sevko company. The client challenged us to redesign the brand. The main goal was to attract new users.
The company wanted to keep the brand name, but position the products in a different category - that of healthy foods.
The first step of our designers - to update the logo. The old reflected the idea of the film strip. In the new logo, our team kept some touches from the concept and added different elements - leaves, plants and seeds to denote the product as natural and healthy. With the change of the logo, the brand name acquired new meanings - Blockbuster now means a top product, a quality healthy snack.
The packaging illustration has been completely changed. The top view technique was used - the loaves look much more realistic when viewed from above. The product window has been used very cleverly. In this way, the contents of the package are shown in two different angles, and the customer is sure that what he sees on the package is exactly what is in it. The craftsmanship of the design is enhanced with signature, hand-drawn fonts.
Thanks to the packaging design as well as it's qualities, this product has received medals from various exhibitions.
The company wanted to keep the brand name, but position the products in a different category - that of healthy foods.
The first step of our designers - to update the logo. The old reflected the idea of the film strip. In the new logo, our team kept some touches from the concept and added different elements - leaves, plants and seeds to denote the product as natural and healthy. With the change of the logo, the brand name acquired new meanings - Blockbuster now means a top product, a quality healthy snack.
The packaging illustration has been completely changed. The top view technique was used - the loaves look much more realistic when viewed from above. The product window has been used very cleverly. In this way, the contents of the package are shown in two different angles, and the customer is sure that what he sees on the package is exactly what is in it. The craftsmanship of the design is enhanced with signature, hand-drawn fonts.
Thanks to the packaging design as well as it's qualities, this product has received medals from various exhibitions.