The Bulgarian company “VEGAN COMPANY” LLC specializes in the production of goods, meant for vegans. We were tasked with the creation of the trademark “Svetulka” and the design of a series of packages for bio vegan yoghurts and bio vegan cheeses.
We studied the products and the process of their creation in detail in order to realize this project. We decided that we would accent on the nature and origin of the product for the design of the package – this is a vegan product meant as an alternative to traditional Bulgarian products – yoghurt and cheese. This is why we put a big spoon, filled with yoghurt and what it was made of on the front. For example, to almond yoghurt we put an almond in the spoon, in the coconut one – a coconut, and in the cashew yoghurt – cashew. The background is different for each product and to amplify the feeling of naturality, we added leaves – fresh and green.
We fit the iconography and text in a way that there can be no confusion about the vegan nature of the product.