VIDINSKA GAMZA
TO PORTFOLIO
THE TASK
We were approached by a client of "Vidinska gamza" – very famous in Bulgaria for its wines. It was necessary to develop a label design for white wine and a trademark along with a coat of arms. The coat of arms was supposed to be as simplified as possible and convey the main message that 4 elements are important for a good wine from its region – the sun, grapes, barrels and the river. We have depicted these symbols on the coat of arms. Inside the coat of arms, the capital letters of the trademark "V" and "G" are intertwined. Our Creative department decided to leave the label as clean as possible for two reasons – this is the first presentation of the coat of arms to a wide audience, and there should be an accent on it, and Sauvignon Blanc is a light white wine, therefore the label is as airy as possible and not overloaded with unnecessary details.
