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 In the business world, every ambitious company, sooner or later, strives to expand its markets and reach new customers beyond the borders of its own production. At the beginning of 2024, the Ukrainian factory Yarmolintsi, a well-known leader in the production of traditional Slavic beverages, faced just such a challenge. Their iconic products, such as morse, uzvar, and juice,
combined with the complex situation in the country, are in need of new horizons.
 
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The studio "Modern World" took on the responsibility of creating a comprehensive brand identity, starting from naming, through its verification in the relevant patent offices and price class, to the creation of the packaging for the drink series and brand identity – including the design of the booth and catalog.
Finding the right name can prove to be a real challenge. Our task was to choose a catchy and memorable name that would appeal to a variety of geographic regions while also being available for trademarking. The situation in the world of names is complex, as almost everything is already taken.
User insight is the deep understanding of a user's real needs and motivations that leads to the creation of solutions that satisfy them in a way they didn't realize.
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Regarding the design of the packaging - we have developed three unique lines: for fruit juice, uzvar and juice. All of them will be available on the same shelf, but in a different price range.
Uzvar is a unique Ukrainian drink made from dried fruits, such as apples, pears and plums, boiled with water.
It is essentially similar to the Bulgarian Oshav, but is significantly less seasonal
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Mors is a traditional Slavic drink made from fresh or frozen berries, sugar and water, and our version is sugar-free, keeping up with current trends.
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In this dynamic project, we combine tradition and innovation to ensure that drinks from Yarmolintsi will not only conquer the market, but also remain in the hearts of consumers!
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